PR - Public relations

The principles that stand as basement for our activity create the positive market image of our clients:

• developing aptitudes and strategies to improve clients' image, with the purpose of defining the client's market leader position in his activity domain;
  
• increasing client's reputation, to gain trust, understanding and support from the target group, positively influencing the public's attitude and options;
  
• anticipating events that can generate positive image;
  
• increase clients' credibility through actions leading to an increase in the market's positive perception;
  
• making sure of total confidence, avoiding unloyal competition of other companies active in the same activity domain;

These objectives are perfectly achievable by using specific PR methods:

• ensuring an efficient communication both inside, among employees, and outside, between company and target group;
  
• strategic planning by:
  • setting objectives;
  • identifying the target group and
  • defining key-messages;
    
• organizing protocol events;
  
• creating events to promote client's services packs;
  
• editing info brochures made available to the target group;
  
• ensuring positive mass-media perception;
  
• organizing visiting days within the company;
  
• BTL advertising events;
  
• Web presence;
  
• market studies;
  
• sampling&push campains through direct mailing, sampling and press insertions.
  
• organizing conferences, seminars, workshops, trainings etc.;
  
• company ID concept (logo design, key selling proposition, slogan, presentation etc.)
• sales training courses by consultative selling experts.